Carlsberg Italia Trade Spend Management Case Study

This case study details the implementation of SAP margin optimization solutions by Vistex at Carlsberg Italia, focusing on improving trade promotion management. The document outlines the challenges faced by Carlsberg in managing trade promotions, including the need for flexibility in sales and compliance with governance requirements. The company aimed to enhance the accuracy of pricing conditions and reduce errors in promotional pricing, which led to the selection of Vistex's solutions. The implementation process involved key stakeholders from various departments and was completed in four months. Significant results included a 90% reduction in incorrect claims due to promotional pricing errors, improved forecast accuracy, and enhanced communication among departments. The new promotional calendar and automated workflows contributed to a more efficient promotion management process, ultimately streamlining operations and reducing workload for customer service. The integration with SAP simplified data management and compliance with company policies.