Kern Pharma Sales Promotion Management Case Study

This case study details the implementation of SAP margin optimization solutions by Vistex at Kern Pharma, a company that has experienced significant growth by expanding its product lines. The objective was to enhance flexibility in managing promotions and discounts while adapting IT systems to meet customer demands. Kern Pharma sought a solution that would allow for better customer and product segmentation and increase promotional benefits. After considering in-house development, the company opted for Vistex's solutions due to their seamless integration capabilities. The results of this implementation included improved autonomy for business users, the ability to define complex campaigns, and enhanced transparency in promotional programs. Kern Pharma now benefits from automated management of promotions linked to committed values, leading to quicker time to market and improved competitiveness. The case study illustrates how Vistex's solutions have simplified internal procedures and provided insights into profitability at the material level.