Trade Spend Management Case Study for Ateeco

This case study details the implementation of SAP margin optimization solutions by Vistex at Ateeco, known for Mrs. T’s Pierogies. The objective was to address the lack of real-time visibility into promotional spend programs, which hindered the company's ability to evaluate their effectiveness and resulted in revenue leakage due to inaccurate billback accruals and claims processing errors. The selected solution provided a robust trade spend management application that improved data visibility and measurement of promotional effectiveness. As a result, Ateeco experienced a 75% reduction in aged receivables and a 10% average increase in incremental sales per event. Additionally, the automation of processes led to reduced administrative costs and improved forecasting and fund management. The implementation has streamlined promotion planning, decreased errors, and allowed the company to recover significant income that was previously unclaimed under the legacy system.