Information Architecture Optimization Report

This technical report details the optimization of Information Architecture (IA) for the IBM Cloud digital ecosystem. The objective is to transform a fragmented collection of technical pages into a structured, high-performance model that enhances topical authority and aligns with modern search intent. The report outlines a semantic clustering strategy that establishes clear service hubs, addressing the needs of both users and AI-driven discovery engines. It documents the transition from a legacy-heavy hierarchy to a Topical Cluster model, which supports scalability and organic growth. Key findings include the identification of structural friction and crawl inefficiencies, with an emphasis on improving user navigation and discoverability. The report also presents an implementation roadmap, success metrics, and technical considerations necessary for maintaining site performance during the optimization process. By focusing on strategic growth areas, the report aims to reinforce IBM's position in the enterprise technology sector while ensuring a robust user journey.