Summary
This document is a business analysis report for Mamby, a social network designed to allow users to discover and share content while receiving economic compensation for their contributions. The report outlines the brainstorming process for Mamby's startup idea, emphasizing the integration of micropayments within a social media framework. It details the market analysis, including the total addressable market (TAM) of social media users globally, with estimates ranging from 2.3 billion to 3 billion users. The analysis also highlights the service addressable market (SAM) for Spanish-speaking users, identifying approximately 47 million potential customers. Furthermore, the report discusses competitive intelligence, detailing how major platforms like YouTube and Facebook compensate users for user-generated content. Emerging trends in the social media industry for 2022 are also presented, including the growing importance of analytics, data security concerns, and the evolving landscape of user engagement across various demographics.
