Summary
This case study outlines the recruitment strategy employed by Avoord, a care organization for the elderly, in collaboration with VONQ. The objective was to enhance brand awareness and attract qualified applicants for key positions, specifically targeting the recruitment of 35 new carers within six months. Prior to this partnership, Avoord's traditional job advertising methods yielded limited applications. The new strategy involved a comprehensive media approach focusing on the candidate journey, utilizing platforms such as Google Search, Google Display, YouTube, Facebook, and Instagram. The campaign was optimized continuously based on real-time insights, leading to significant improvements in visibility and application rates. Over five months, Avoord successfully hired 44 new employees, including healthcare assistants, while generating substantial engagement metrics, such as over 9,000 users reached and thousands of page views. This strategic partnership demonstrates the effectiveness of modern recruitment marketing in a competitive job market.
