Data-Driven Media Campaigns for Wind Energy Recruitment

This case study outlines the recruitment marketing strategies employed by wpd, a developer and operator of wind and photovoltaic projects. The document details the challenges faced in attracting highly qualified professionals in a competitive market and the innovative solutions implemented to address these challenges. Utilizing VONQ's data-driven job marketing solution, wpd effectively posts job advertisements across over 5,000 media channels, including job boards and social media, to reach passive candidates. The case study presents key performance indicators, highlighting the successful publication of 200 media campaigns and the integration of existing contracts into a centralized job marketing solution. It also emphasizes the efficiency gained through automatic job ad imports and the strategic evaluation of campaign performance in collaboration with VONQ experts. Overall, the document illustrates how wpd enhances its recruitment efforts in the renewable energy sector by leveraging data and technology.