Bauer Built Competitive Intelligence Integration with Voze

This case study outlines how Bauer Built utilizes Voze to enhance its sales team's competitive intelligence capabilities across its 49 tire and service centers. The document describes the challenges faced by the regional director, Matt Seffinga, in managing competitive threats and the lack of visibility into field activities. It details how Voze provides a structured method for sales representatives to capture competitive information, enabling managers to respond quickly and effectively. The case study highlights the benefits of real-time coaching opportunities and quick visibility into field activities, which have resulted in a notable increase in new business wins. Over the past year, the Bauer Built team has documented 97 call notes with competitive insights, leading to approximately 15% of these interactions resulting in new business. The integration of Voze has significantly improved efficiency and communication within the sales team, allowing for tailored customer solutions based on competitive intelligence.