2023 Back-to-Class Customer Insights Guide

This guide presents insights into the shopping behaviors of Walmart customers during the Back-to-Class season for 2023. It outlines how customers are adapting to economic changes, particularly regarding inflation, and how this affects their purchasing decisions. The document details the primary reasons customers choose Walmart for their shopping needs, emphasizing affordability, convenience, and variety. It also examines how rising food costs influenced customer behavior in the previous year, highlighting strategies such as seeking discounts and comparing prices. The guide provides actionable tips for advertisers, including the importance of showcasing competitive pricing and optimizing campaigns to align with customer shopping patterns. Additionally, it discusses the peak shopping periods and the types of products customers are likely to purchase, ranging from school supplies to electronics and personal care items. Overall, the guide serves as a resource for understanding customer insights and optimizing marketing strategies for the Back-to-Class season.