Best Practices for Submission to Partner Awards

This guide outlines best practices for submitting entries to the Partner Awards. It emphasizes the importance of telling a comprehensive story of the work, which includes gathering all relevant campaign documents and information. Submissions should detail the challenges faced, the strategies implemented, the solutions provided, and the results achieved. It is essential to complete all required sections of the submission form, which necessitates an Airtable account. The guide also specifies category-specific requirements for different award categories and suggests looking for bonus considerations to enhance submissions. Additionally, it advises securing brand approval in advance and providing clear context regarding the advertiser's challenges and the Walmart Connect solutions used. The guide highlights the need to contextualize the impact with data, sharing results and business impacts while avoiding reliance solely on percentage increases. Lastly, it encourages highlighting unique aspects of the campaign, including any innovations or noteworthy collaborations.