Case Study on NASW Joblink Transformation

This case study outlines the transformation of the National Association of Social Workers' (NASW) job board, Joblink, through a partnership with Web Scribble. The objective was to enhance the job board's performance and increase non-dues revenue, which had been declining. NASW faced challenges such as a lack of strategic partnership and outdated technology, which hindered their ability to provide value to members. The collaboration with Web Scribble involved regular planning meetings and strategic sessions to develop innovative solutions. Key improvements included upgraded technology that integrated seamlessly with NASW's website, an innovative sales strategy to attract employers, and new revenue-generating products. As a result of these efforts, member engagement increased significantly, with job seeker engagement growing over four times in the first year. Additionally, NASW's Career Fair achieved record attendance, and non-dues revenue rose by more than 70%, allowing NASW to exceed its revenue goals for the first time in years.