Summary
This document is a checklist designed to assist businesses in enhancing the authenticity and human touch of their B2B websites for the year 2026. It outlines various elements that should be evaluated to identify areas for improvement. The checklist includes sections on voice and messaging, story and purpose, showcasing real people, proof and credibility, transparency, human experience and accessibility, and freshness of content. Each section provides specific criteria that businesses can use to assess their website's effectiveness in communicating with potential customers. Additionally, the document offers quick tests to help businesses gauge the clarity and relatability of their website content. The checklist concludes with an authenticity score system that categorizes the website's performance based on the number of criteria met. This tool aims to help businesses create more engaging and trustworthy online experiences for their audience.
