Webeyez Implementation for EZ Contacts Performance Optimization

This document is a case study detailing the implementation of Webeyez at EZ Contacts, an online eyewear retailer. The objective of the case study is to illustrate how EZ Contacts sought to enhance its online performance amidst a competitive market. The document outlines the challenges faced by EZ Contacts, including the need for an optimized online shopping experience to build customer trust and loyalty. It describes the methodology employed, where Webeyez was integrated through Google Tag Manager to identify friction points in the customer journey and measure their impact on conversions. The EZ Contacts team utilizes Webeyez to monitor various site issues, receiving real-time alerts for critical problems such as payment failures. The case study concludes by summarizing how Webeyez provides essential data intelligence, enabling EZ Contacts to categorize and prioritize site issues effectively, ultimately saving time and resources while improving customer experience.