Summary
This guide presents a practical audit tool designed to evaluate local visibility and profile stability through the GBP Trust Scorecard. It outlines the necessary preparations before scoring, including accessing the Google Business Profile, website, Google reviews, and main directory listings. The scorecard is divided into four categories: Profile Accuracy, Customer Proof, Visual Proof and Activity, and Off-Profile Consistency. Each category contains specific criteria to assess the business's online presence, such as the accuracy of essential fields, customer engagement through reviews, the use of visual content, and consistency across platforms. The scoring system ranges from 0 to 20 points, indicating the level of foundational work needed, partial trust signals, or strong trust and stability. The guide concludes with recommendations for improvement, emphasizing the importance of addressing the weakest areas and monitoring progress regularly.
