eBlast Guidelines and Submission Process

This document is a guide detailing the guidelines and processes for submitting eBlasts on behalf of SHRM chapters. It explains that an eBlast is a SHRM-branded email communication aimed at SHRM At-Large Members, focusing on event promotion and member engagement. The guide outlines the deployment days, specifying that eBlasts are sent only on Mondays or Fridays to maximize visibility and engagement. It also states the lead time required for submission, which is a minimum of 15 business days prior to the desired deployment date. The document describes the quality assurance process introduced to enhance the effectiveness of eBlasts, including content verification and branding consistency. Additionally, it provides instructions for submitting an eBlast request, the number of eBlasts allowed per chapter, and the protocol for making edits to the content. Contact information for further inquiries is also included.