Email Marketing Benchmark Report Q2 2025

The document is a benchmark report analyzing email marketing data for Q2 2025. It covers various metrics including sends, unique opens, unique clicks, and unsubscribe rates, utilizing data from Zeta Global and insights from over 100 US marketers. The report categorizes the data into four sectors: Retail, Travel, Hospitality & Entertainment, and Financial Services & Insurance. Key trends identified include rising open rates across most verticals, although click-to-open rates have declined, indicating a need for improved post-open content. The report emphasizes the importance of leveraging benchmarks to enhance email marketing strategies while cautioning against relying solely on these metrics. It also discusses the impact of seasonal behavior on engagement, noting that Q2 often sees lower engagement due to environmental shifts. Recommendations include optimizing email design and content to better convert engagement into revenue, particularly in the context of changing consumer behaviors and preferences.