Summary
This whitepaper analyzes the evolving consumer behavior in the context of AI-assisted shopping and economic pressures as of 2025. It outlines how consumers are adapting their shopping habits in response to ongoing economic concerns, including high prices for groceries and consumer goods, which have led to a more value-seeking mindset. The report presents findings from a survey of 1,000 U.S. consumers, highlighting that a significant percentage are now utilizing savings tools such as digital coupons and cashback rewards. It details the adoption of generative AI in shopping, noting that 61% of consumers have engaged with AI tools, with many using them for price comparisons and deal-finding. However, the report also addresses the challenges of trust in AI, emphasizing the need for transparency and consumer protections to foster confidence. The paper concludes by discussing the importance of aligning AI shopping experiences with consumer needs to encourage broader adoption.
