New Generic Top-Level Domains Program Overview

This article discusses the new generic top-level domains (gTLD) program approved by the Internet Corporation for Assigned Names and Numbers (ICANN) on June 20, 2011. The program aims to expand the domain name system beyond the existing 22 gTLDs, allowing for a broader range of domain names, including generic and geographic TLDs. The article outlines the concerns raised regarding consumer and brand protection, as well as the eligibility criteria for applicants, which are limited to established corporations and organizations. The gTLD Applicant Guidebook, a 352-page document, details the application process, fees, and evaluation criteria for proposed gTLDs. The article emphasizes the importance for organizations to prepare for the implications of the new gTLD program, including the potential need for brand protection strategies and responses to competitor applications. It concludes by noting the anticipated timeline for the rollout of new gTLDs and the associated opportunities and risks for businesses.