CMA's Enforcement Actions Under UK Consumer Law

This document is a report detailing the actions taken by the Competition and Markets Authority (CMA) regarding the enforcement of U.K. consumer law following the introduction of new direct enforcement powers under the Digital Markets, Competition and Consumers Act 2024 (DMCCA). It outlines the CMA's broad focus on addressing significant breaches of consumer law, including its first fining decision against the AA for illegal drip-pricing practices. The report describes the penalties imposed, including a £4.2 million fine and consumer refunds, and emphasizes the importance of compliance with consumer law. It also discusses ongoing investigations into misleading advertising and subscription practices, highlighting the CMA's commitment to consumer protection. The document concludes with recommendations for businesses on ensuring compliance with U.K. consumer law, including reviewing pricing transparency, audit practices for online reviews, and training employees on consumer law requirements. Overall, it underscores the CMA's proactive stance in enforcing consumer rights.