Summary
This document is a technical report that outlines the Revenue Architecture Data Model, focusing on the concept of a Revenue Factory designed to produce recurring revenue efficiently. It discusses the evolution of manufacturing processes from mechanization to cyber-physical systems, emphasizing the importance of adapting to the 4th Industrial Revolution. The report details three primary goals of the Revenue Factory: productivity, cost efficiency, and quality improvement. It also presents a growth maturity progression model that illustrates the stages of business development from startup to IPO. The document highlights the significance of recurring impact in generating recurring revenue and introduces a standardized data model that extends the marketing and sales funnel to encompass the entire customer journey. Additionally, it addresses the challenges faced by companies in aligning adoption and expansion efforts due to a lack of an impact mindset, suggesting a shift in approach as a key takeaway for CEOs.
