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Winterberry Group
Overview
Winterberry Group is a management consulting firm based in the United States, operating within the Business Services industry since its founding in 1998. The company employs between 201 and 500 staff members and has reported revenue of approximately $13 million. Winterberry Group specializes in providing analysis and insights related to advertising, marketing, and technology sectors. A recent publication, titled "Delivering Performance Direct Mail in the United States 2023," offers an analytical overview of trends impacting the direct mail channel, including expenditure patterns and the factors driving investment. The report highlights the challenges faced by traditional advertising channels in the context of rising costs and shifting market dynamics, while also noting that direct mail spending is expected to remain strong relative to other advertising vehicles. The insights presented in this report are based on contributions from industry leaders and reflect a comprehensive understanding of the current landscape in marketing expenditures and strategies.