Summary
This document is a guide on conducting an internal communication audit, which evaluates the effectiveness of internal communication within an organization. It emphasizes that internal communication encompasses more than just newsletters or meetings; it involves the overall transparency, efficiency, and inclusiveness of communication across the company. The guide outlines the importance of starting with an internal communications survey to assess the current state and identify gaps in communication. It details a seven-step process for conducting the audit, including identifying the current state, determining evaluation criteria, obtaining leadership buy-in, and choosing a diverse audience for feedback. The guide also suggests gathering data through employee engagement surveys, qualitative interviews, and quantitative metrics to inform the internal communication strategy. Finally, it stresses the need to review the data objectively and develop actionable recommendations based on the findings.
