Digital Marketing Strategy for Carla Amorim Jewelry

This case study outlines the digital marketing strategy implemented by WSI for Carla Amorim Jewelry to address various business challenges. The document details the initial issues faced by the brand, including a lack of digital presence, an outdated website, and reduced profit margins due to third-party transaction handling. WSI's approach involved creating a new ecommerce framework to enhance profitability, developing a brand-focused website that prioritized messaging and SEO, and integrating the client’s ERP system for improved business processes. The results of these efforts were significant, with the new website attracting over 2,000 visitors in just 15 days and achieving more than 300 conversions in the first month. The case study emphasizes the importance of a strong digital strategy in enhancing customer experiences and ensuring competitiveness in the digital market. Future plans indicate a continued partnership aimed at supporting the brand's growth and expanding its audience reach.