Digital Marketing Strategy for Sonoma Lavender

This case study outlines the digital marketing strategy implemented by WSI to assist Sonoma Lavender in overcoming key marketing challenges. Sonoma Lavender, a company with over 20 years of experience in farming lavender, sought to enhance its online visibility and increase sales in a competitive market. The challenges included limited online presence and the need to boost brand awareness. WSI developed a comprehensive strategy that involved implementing a social media ad campaign, creating targeted paid ad campaigns, and optimizing relevant keywords for SEO. These efforts led to significant results, including over a 50% increase in online sales and a remarkable 700% growth in organic traffic. The partnership with WSI has proven beneficial, as Sonoma Lavender continues to see growth in both online and retail sales. The case study highlights the effectiveness of a well-structured digital marketing approach in achieving business objectives.