The State of Grocery Pricing and Promotions 2025

This research brief examines the current landscape of grocery pricing and promotions as of 2025, focusing on the resurgence of physical stores as central to grocery innovation. It highlights the significant technology capabilities gap between leading grocers and others in the market, particularly in the adoption of advanced pricing and promotion strategies. The brief utilizes insights from a survey conducted by Relex Solutions and Incisiv, revealing that a minority of grocers have implemented dynamic pricing technologies, with many still relying on outdated methods like spreadsheets. The document outlines how grocers can leverage in-store technologies and data analytics to enhance customer engagement and personalize promotional offers. It emphasizes the importance of integrating online and offline shopping experiences to meet evolving consumer behaviors. Additionally, the brief discusses the necessity of understanding customer behavior to effectively influence shopping habits and the role of personalized promotions in achieving business objectives.