Market Analysis of Xerox IJP900 Inkjet Press

This white paper presents an analysis of the Xerox IJP900 Inkjet Press, detailing its role in advancing inkjet technology for transactional, direct mail, and short-run booklet applications. It outlines how the IJP900 enables organizations to transition from monochrome to full-color production, enhancing communication effectiveness. The document discusses the evolving market context for print communications, emphasizing the coexistence of print and electronic formats. It highlights key findings, including the strategic relevance of transactional print, the shift towards affordable color inkjet technology, and the importance of personalization in driving customer engagement. Additionally, it examines the impact of environmental considerations on print service providers (PSPs) and the growing demand for automation and workflow integration. The paper draws on market data and research insights to illustrate how the IJP900 can support PSPs in enhancing their production environments and achieving better business results through effective color communication.