Sales Force Automation Implementation Case Study

This case study details the implementation of the CREST Sales Force Automation (SFA) platform by Funskool India to address operational challenges faced by its field sales team. The document outlines the specific hurdles, including manual order booking, limited visibility on field activities, inconsistent outlet coverage, and delayed insights into stock and sales performance. To optimize sales force operations and enhance retail execution, Funskool adopted the CREST SFA solution, which features mobile-based order booking, geo-tagged outlet visits, real-time tracking, in-store stock capture, and sales performance dashboards. The implementation resulted in improved outlet coverage, with a 20% increase in daily retail visits, smarter stock replenishment through accurate inventory capture, and centralized sales insights that empowered leadership with actionable data. Additionally, the solution reduced reporting errors and fulfillment delays, thereby enhancing overall operational efficiency.