Omnichannel 2023 Electronics Consumer Report

This report presents the findings of the Omnichannel 2023 survey focused on consumer behavior regarding electronic products and household appliances in Poland. The survey, conducted among a significant number of Polish Internet users, allows for a comprehensive analysis of shopping trends over the past five years. The report outlines the challenges faced by retailers in enhancing customer experience across various shopping channels, emphasizing the importance of consistency between online and offline interactions. It details the methodology used for data collection, including the demographic profile of respondents and the survey partners involved. The findings include insights into market shares by purchase channel, preferences based on gender and age, and the effectiveness of different purchasing methods. Additionally, the report highlights the Your Customer Experience Index, which aims to differentiate companies based on customer experiences. The data is supported by quantitative analysis, showcasing trends and changes in consumer preferences over time.