Yuma is a software company based in the United States, founded in 2023, specializing in Customer Relationship Management (CRM) software. With a small employee base of 11 to 50, Yuma focuses on enhancing customer experience automation, particularly for eCommerce businesses utilizing Shopify and Shopify Plus platforms. The company has published a benchmark report titled "The State of CX Automation in Ecommerce 2026," which analyzes real merchant data to provide insights into automation rates, customer satisfaction (CSAT), resolution times, and agent-hours saved. According to the report, leading Shopify brands can automate up to 87% of support tickets, with typical merchants achieving around 71% on peak days. The findings suggest that increased automation does not negatively impact customer satisfaction, as the median CSAT remains at 4.5 out of 5 across various revenue tiers and verticals. Yuma's focus on data-driven insights aims to support brands in optimizing their customer service operations and improving overall efficiency.