Zebra Technologies
17th Annual Global Shopper Study Insights
Pages
6
Time to read
9 mins
Publication
Language
English
Pages
6
Time to read
9 mins
Publication
Language
English
This report presents findings from the 17th Annual Global Shopper Study, focusing on the evolving retail landscape and consumer expectations. It outlines how retailers can adapt to meet the demands of increasingly connected shoppers who seek seamless and personalized experiences across all channels. The study details the challenges faced by retailers, including maintaining profit margins while addressing workforce expectations and minimizing theft. It emphasizes the importance of empowering associates with technology to enhance customer interactions and streamline operations. The report also highlights the rising concerns among shoppers regarding service availability and the impact of retail theft on pricing. Additionally, it documents the necessity for retailers to improve inventory management and provide real-time data to enhance customer satisfaction. The findings indicate a significant shift in shopper behavior, necessitating a reevaluation of retail strategies to foster loyalty and meet heightened expectations in a competitive market.