Worldwide Retail Price Optimization Solutions Vendor Assessment

This document is an IDC MarketScape vendor assessment that evaluates the competitive fitness of vendors in the retail price optimization solutions market for 2025-2026. It outlines the IDC MarketScape vendor analysis model, which employs a rigorous scoring methodology based on qualitative and quantitative criteria to assess vendors' positions. The assessment categorizes vendors into four groups: Leaders, Major Players, Contenders, and Participants, based on their strengths in strategy and capabilities. The document discusses the growing importance of price optimization for retailers, highlighting that it can significantly improve profitability and is a key investment area. It details modern price optimization tools that leverage artificial intelligence and machine learning, emphasizing their ability to manage complex pricing scenarios across various stages of the product lifecycle. The assessment also identifies eight key capabilities that modern pricing tools should possess to effectively support retailers in achieving their strategic goals.