Zedi is a Canadian software company founded in 1987, specializing in content and collaboration software solutions. With a workforce of between 501 and 1,000 employees, the company focuses on the oil and gas sector, particularly in addressing challenges related to oil well drilling and completions. A key document published by Zedi, a whitepaper from 2016, discusses the evolving landscape of rod pumping in the context of modern drilling techniques, such as horizontal drilling and multistage hydraulic fracturing. The whitepaper outlines the difficulties faced in production, including issues related to pump placement, gas slugs, and fluctuating fluid flow rates. It emphasizes the advantages of linear hydraulic pumpjacks, which offer enhanced rod string control to meet the demands of contemporary wells. The document also explores the integration of optimization control and remote access capabilities, suggesting that these innovations could significantly improve production efficiency. Overall, Zedi's expertise lies in developing software solutions that enhance operational efficiency in the oil and gas industry.