Senior Living Finance Growth Opportunities Report

This document is a report detailing growth opportunities for senior living and care organizations, based on findings from a September 2025 Ziegler CFO Hotline survey. The report indicates a sector that is optimistic about future demand, despite recognizing the challenges associated with growth. Key findings were presented at the 2025 Ziegler Senior Living Finance + Strategy Conference, emphasizing growth as a central theme. The survey involved nearly 200 CFOs and financial leaders from not-for-profit senior living organizations, revealing that the most common growth strategy is expanding existing campuses. Other strategies include affiliations, acquisitions, and developing new communities. The report also highlights challenges faced by organizations, such as financial costs, workforce shortages, and construction pressures. Despite these challenges, many organizations remain committed to growth, with a focus on incremental expansions and service diversification rather than large-scale projects. The report reflects a cautious optimism among leaders in the sector as they navigate these complexities.