The OCEAN Framework for Personality Trait Analysis

This document is a narrative literature review that examines the OCEAN framework for mapping human traits in the context of artificial intelligence and digital technologies. It discusses the historical origins of personality concepts, early theoretical frameworks, and pioneering research in personality traits. The review outlines the development of personality measurement methods, emphasizing the Five Factor Model (FFM) and its relevance in the digital era. It details how digital footprints and machine learning techniques can enhance personality prediction accuracy. The implications of utilizing OCEAN features in social network analysis are also presented, highlighting the value of language-based models in understanding consumer psychology. The document concludes by linking traditional personality assessments with modern AI techniques, suggesting that this integration can lead to smarter AI systems that better comprehend human behavior and personality. The review encompasses a wide range of research, including empirical studies and theoretical papers, to provide a comprehensive understanding of personality assessment in the digital age.