Total Economic Impact Study of ZoomInfo Deployment

This document is a Total Economic Impact (TEI) study conducted by Forrester Consulting, commissioned by ZoomInfo, which evaluates the potential return on investment (ROI) for enterprises utilizing ZoomInfo's services. The study reveals that a composite company experienced a 316% ROI and $7.6 million in quantified benefits over three years, with a payback period of under six months. It highlights the challenges faced by organizations prior to implementing ZoomInfo, such as flawed data sources and manual data entry. The findings indicate significant improvements in sales and marketing operations, including a 1.5% revenue increase attributed to enhanced data quality and automation. Additional benefits noted include increased lead generation, productivity gains, and higher employee satisfaction. The study emphasizes the importance of AI-powered capabilities in transforming business processes and achieving measurable outcomes, providing a framework for evaluating technology investments.