Acxiom

Overview

Acxiom is a data and identity solutions provider based in the United States, operating within the Business Services sector, specifically in advertising and marketing, as well as management consulting. Founded in 1969, the company employs between 1,001 and 5,000 individuals and reported revenues of approximately $850 million. Acxiom focuses on helping organizations navigate the complexities of customer data and identity management, emphasizing the importance of a data-driven approach to enhance customer experiences. Their published materials highlight expertise in connected identity solutions, data transformation, and the integration of artificial intelligence in marketing strategies. Acxiom's offerings include guides and case studies that address the challenges brands face in creating personalized customer interactions across various platforms while maintaining privacy and trust. They also explore the role of cloud technologies in managing data chaos and optimizing customer engagement in a rapidly evolving digital landscape. Overall, Acxiom positions itself as a strategic partner for businesses seeking to leverage data for improved marketing outcomes and customer relationship management.

Industry