Acxiom Google Marketing Platform Workshop Agenda

This document is an agenda for a workshop hosted by Acxiom in collaboration with Google Marketing Platform. The event is scheduled for October 2 at Google’s San Francisco location. It outlines a series of sessions beginning with a welcome and introduction by key figures from Acxiom and Google. The agenda includes presentations on Acxiom's Google Marketing Platform practice, showcasing their expertise. Several case studies are highlighted, including one on AI and data transformation, and another on utilizing Display & Video 360 for retail media. A live demo is also scheduled to illustrate cloud patterns in data management. The event concludes with a panel discussion featuring industry leaders discussing future trends in data and technology, followed by closing remarks that include information on Google’s funding opportunities and a complimentary GMP assessment. The day ends with a networking happy hour.