Adthena

Overview

Adthena is a United Kingdom-based company founded in 2012, operating within the Business Services sector, specifically focusing on advertising and marketing, as well as computer software and internet services. With an employee size ranging from 51 to 200, Adthena specializes in document intelligence solutions that assist businesses in managing their online advertising strategies. The company’s offerings include tools for brand protection, such as automated brand bidding and trademark infringement reporting. A notable case study involving Princess Cruises highlights the effectiveness of Adthena’s Auto Takedown solution, which enabled the company to reduce brand-related cost-per-click (CPC) by 33% and significantly decrease trademark infringements. This solution provided real-time detection and removal of infringing ads, allowing Princess Cruises to reclaim control over their branded search landscape. Adthena’s focus on market insights and campaign efficiency aims to drive growth and optimize advertising performance for its clients, reflecting its expertise in the competitive landscape of online marketing.

Industry