Summary
This case study outlines how Princess Cruises utilized Adthena’s Auto Takedown solution to effectively manage brand infringements and reduce their Cost-Per-Click (CPC) by 33%, resulting in savings of over £16,000 within three months. The document details the challenges faced by Princess Cruises, including competitors using their brand name in paid ads, which led to increased CPCs and marketing inefficiencies. The implementation of the Auto Takedown solution allowed for real-time brand enforcement and automated takedown of infringing ads, significantly improving the efficiency of their advertising campaigns. Following initial success, the coverage of trademark protection expanded from one to fourteen trademarks, further enhancing their brand's visibility and control over search results. The results indicated a substantial decrease in ad violations and a cleaner advertising environment, which contributed to better engagement with genuine brand ads. This case study serves as a comprehensive account of the strategies employed and the outcomes achieved through the use of Adthena's services.
