Airship is a software company founded in 2009 and based in the United States, specializing in customer relationship management (CRM) software and telecommunications. With a workforce of 201 to 500 employees, the company has reported revenue of approximately $71.4 million. Airship's document corpus includes research and benchmarks related to mobile strategy and customer engagement. One of its notable publications, developed in partnership with eMarketer, discusses the importance of a cohesive mobile strategy for brands, highlighting the challenges organizations face in achieving a unified approach. It notes that many brands struggle with fragmented mobile strategies, which can lead to inconsistent customer experiences. Additionally, Airship's benchmarks provide insights into mobile lifecycle activation, emphasizing the significance of effective mobile engagement in today's digital landscape. Through its research and publications, Airship aims to address the complexities of mobile interactions and assist organizations in optimizing their customer engagement strategies.