2025 Mobile App Push Notification Benchmarks

This report presents the 2025 Mobile App Push Notification Benchmarks, detailing key performance metrics for push notifications across various industry verticals. It outlines the significance of push notifications as a primary communication tool between brands and consumers, emphasizing the need for brands to regularly assess their performance against industry standards. The report includes insights on opt-in rates, direct open rates, and best practices for enhancing engagement through push notifications. It also compares performance metrics between Android and iOS platforms, noting the challenges faced by brands in retaining high opt-in rates, particularly on Android devices. The document provides actionable recommendations for improving push notification strategies, including optimizing onboarding experiences and leveraging in-app messaging to increase opt-in rates. Additionally, it categorizes benchmarks into high, medium, and low percentiles, offering a comprehensive view of how apps perform relative to their industry peers.