Alterian

Overview

Alterian is a software company based in the United States, founded in 1997, with a workforce of 51 to 200 employees. The company specializes in providing document intelligence solutions across various industries, including finance, travel, entertainment, and advertising. Its published documents primarily focus on customer experience (CX) and journey management, highlighting the challenges and trends associated with mapping customer journeys in a rapidly evolving digital landscape. The report titled "The State of Customer Journey Success 2024-2025," produced in collaboration with CX Network, discusses the complexities of customer journeys, the importance of utilizing real-time data, and the need for effective tools to enhance decision-making within organizations. It also addresses the difficulties that CX practitioners face in demonstrating the return on investment (ROI) of customer journey initiatives to executive teams. Additionally, Alterian's case studies illustrate practical applications of their solutions, further emphasizing their expertise in optimizing customer experiences through data-driven insights.

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