TapResearch

Overview

TapResearch, founded in 2013 and based in the United States, operates within the software industry, specifically focusing on multimedia, games, graphics software, and market research services. The company employs between 11 and 50 individuals and reported revenue of approximately $12.7 million. TapResearch specializes in providing access to survey respondents through mobile applications, aiming to reach a demographic that traditional email panels do not capture. The company's methodology involves integrating with thousands of apps to present survey offers to users, who can opt-in to participate in exchange for virtual rewards. This approach allows TapResearch to access a broad pool of respondents while minimizing programmatic fraud through the use of mobile Ad IDs and user-specific rewards that are not convertible to real currency. The company's panel book outlines demographic profiling and quality control measures, ensuring that respondents meet specific criteria before participating in surveys. Through these methods, TapResearch aims to enhance the efficiency and effectiveness of market research by leveraging mobile technology.

Industry