Summary
This document is a panel book for TapResearch in 2025, detailing the methodologies and characteristics of their respondent access strategies. TapResearch offers a unique approach by reaching respondents through popular mobile apps, allowing researchers to tap into a demographic that traditional email panels do not cover. The document outlines how users opt into surveys in exchange for virtual rewards, emphasizing the quality control measures implemented, including demographic screenings and real-time quality checks. TapResearch adheres to the ICC/ESOMAR International Code, ensuring ethical standards in research practices. The book also presents various demographics of respondents across several countries, detailing their age, gender, and household income distributions. Additionally, the text highlights the global panel size and the active monthly consumers, showcasing the extensive reach TapResearch has within the market research industry. This approach allows for high-quality data collection while ensuring that surveys are completed by unique respondents only.
