Summary
This report is the 10th edition of the Amagi Global FAST Report, focusing on the growth and trends in the Free Ad-supported Streaming TV (FAST) market. It presents comprehensive data and insights derived from Amagi’s analytics platform and the Amagi Consumer Survey 2024, which surveyed over 500 American households. The analysis compares data from Q3 and Q4 of 2022 and 2023, revealing significant growth in channel deliveries, ad impressions, and hours of viewing. The report highlights a notable shift in advertising spend from traditional Pay TV to Connected TV (CTV), indicating a growing recognition of the potential of FAST services. It discusses consumer preferences, noting that a majority of viewers are open to watching ads in exchange for free content. The report emphasizes the importance of educating advertisers about FAST to enhance their understanding and engagement with this rapidly evolving market. Overall, it underscores the opportunities available for stakeholders in the FAST ecosystem.
