Amagi

Overview

Amagi is an Indian company established in 2008, operating in the Business Services sector with a focus on custom software and IT services, management consulting, and advertising. The company specializes in cloud-based solutions for media and entertainment, particularly through its proprietary platforms such as Amagi THUNDERSTORM, which facilitates server-side ad insertion (SSAI). Amagi's document corpus includes analytical reports that provide insights into trends in cloud modernization within the media and entertainment industry, as well as comprehensive data on the growth of free ad-supported streaming television (FAST) services. The Amagi Global FAST Report, which features insights from industry experts, highlights shifts in advertising spend from traditional pay TV to connected TV (CTV), driven by evolving consumer preferences for streaming content. The reports analyze audience behaviors, ad impressions, and viewing habits, indicating a significant growth trajectory for FAST channels as viable alternatives to cable television. Amagi employs a workforce of 201 to 500 individuals and has reported revenue of approximately $28.6 million.

Industry