State of Cloud Modernization in Media and Entertainment

This research report by Amagi focuses on the state of cloud modernization in the media and entertainment (M&E) sector. It outlines the findings from a global survey conducted in Q3 2024, which gathered insights from over 200 executives across various segments, including broadcasters and OTT platforms. The report aims to educate stakeholders on the challenges and opportunities associated with migrating video workflows to the cloud. Key topics include cloud playout and distribution, live production, and the video value chain. The survey results indicate a significant interest in cloud solutions, with respondents citing scalability and improved user experience as primary drivers. However, many executives expressed concerns about their lack of knowledge regarding cloud playout solutions and the resources required for migration. The report emphasizes the need for further education on deployment timelines and migration processes, particularly regarding video packaging, which is identified as a major roadblock in the transition to cloud-based solutions.