Applaud is a company based in the United Kingdom that operates within the software industry, specifically focusing on human resources software. Founded in 2008, the company has grown to employ between 51 and 200 individuals and reported a revenue of approximately $11.5 million. Applaud's expertise is reflected in its engagement with industry benchmarking studies, such as the HR Shared Services Benchmarking Study conducted in partnership with ScottMadden and APQC. This study, which has been running since 2011, examines key metrics and qualitative data related to HR shared services, including staffing, management infrastructure, technology performance, and operational delivery models. The most recent cycle of this study was completed in July 2023, indicating Applaud's commitment to understanding and improving HR service delivery through data-driven insights. The company's focus on benchmarking highlights its role in the broader context of human resources and technology, contributing to advancements in HR shared services and intelligent automation within the industry.