Summary
This report is a comprehensive analysis of consumer behavior during Ramadan in the United Arab Emirates (UAE) and Saudi Arabia (KSA), focusing on the shift from impulse buying to intentional shopping. It outlines how cultural traditions and family needs influence purchasing decisions, emphasizing that consumers prioritize value and planned purchases over standard advertising. The document details key insights into shopping habits, highlighting the role of influencers in guiding consumer choices, particularly through genuine demonstrations and promotions. It also presents strategies for brands to effectively engage with consumers during Ramadan, including the importance of early campaign planning, tailored messaging, and the use of influencer marketing to drive interest. The report identifies the core motivators for shopping during Ramadan and provides actionable recommendations for brands to align their marketing efforts with the evolving consumer mindset during this significant period.
