UNCLAIMED
ArabyAds
Overview
ArabyAds is a software company based in the United Arab Emirates, specializing in customer relationship management (CRM) software and advertising services. Founded in 2013, the company has established itself within the advertising and marketing industry, focusing on delivering insights and strategies to enhance brand communication and consumer engagement. A notable publication from ArabyAds is the "2026 Ramadan Consumption Shifts Report," created in collaboration with Ipsos, which examines consumer behavior changes during the Ramadan period in the UAE and Saudi Arabia. This report highlights a significant shift from impulsive purchasing to more intentional shopping, driven by cultural traditions and family values. It emphasizes the importance of tailored marketing strategies that resonate with consumers' planning and value-driven decisions during this period. The findings suggest that effective advertising during Ramadan requires brands to adapt their messaging and approach, leveraging influencers and aligning with consumer priorities to enhance engagement and conversion rates. ArabyAds continues to focus on understanding market dynamics to support brands in navigating the evolving landscape of consumer behavior.